If you want to take customised beauty to the next step then head over to GeneU. The brand’s research showed that 60% of skin ageing relates to genes, and 40% to lifestyle. This is why GeneU offers customers a DNA & Lifestyle Test to examine the two key genes responsible for ageing. After the test your U+ skin profile is ready. An advisor will help analyse your results in a private consultation. The final result is two GENEU serums, tailored from your DNA results. Each product contains the right concentration of active ingredients for your skin. Welcome to the future.